Simply sticking a “For Sale” sign in the front yard and running an ad in the Sunday paper for your open house, is not enough.
Here at Velasco Realty Group your home matters, our goal when marketing your home is to gain as much exposure to the market as possible. Increased exposure to the housing market will put your home in front of the greatest number of potential buyers.
The larger your pool of buyers, the higher the likelihood you will field multiple offers. And, any time you receive multiple offers, you’re fostering an atmosphere where prospective buyers will offer their highest and best price in order to compete with other offers.
The most effective strategy is to run a promotional blitz as soon as your home hits the market. The Tools that we incorporate in this marketing blitz include (but may not be limited to):
Staging is incredibly important for making your home stand out above others in a crowded market. We make your property to be represented, visually and aesthetically – in the best possible manner. You want potential buyers to see exactly why they should purchase your home, and why your property is superior to the competition.
Most home buyers begin a home search online, so good photos are essential. Listings without a photo or with only an exterior shot are often passed over and ignored. Buyers are visual. We take this part very seriously so we take professional photographs outside and inside the property.
Virtual tours aren’t just to showcase million-dollar homes anymore. Every home should have a virtual tour, even if it’s only two spins. Buyers love, love, love virtual
We do an open house in all properties, in some cases because of the location or another factor, not every home is suitable for an open house but if your home is located near a high traffic area where buyers often swarm, then it’s a must!.
- We place open house signs throughout the area directing buyers.
- We advertise in the newspaper.
- We advertise open house times online. (Zillow, Trulia, Facebook, Twitter, Homes, Realtor,.. etc)
- We send 250 postcards inviting to the neighbors; they’re going to come anyway.
Almost all homes searches are initiated online. We will assure that your property is on the most popular Web sites like Realtor.com, Zillow, Trulia, HomeSeekers among others.
Within our Marketing plan, we also create a dedicated property website www.yourhousewebsite.com.
Unlike real estate portals, where house-hunters are quick to scroll through homes and get distracted with too much information, a dedicated website draws potential buyers to your home and your home only. They’ll have to physically exit the site when they aren’t interested, and there’s no risk that a buyer will lose your listing’s information amidst the sea of homes on the market.
We use email campaigns as a Marketing channel to promote the property to hundreds of other agents in other agencies. Making sure that not only we post the listing for sale on the internet but also we are reaching them to let them know that your house is for sale, we also pass the information to past clients and our sphere of influence as well.
We distribute listing flyers, brochure and door hangers highlighting the features and benefits of your home around your neighborhood
What is MLS? … Because the real estate market is competitive, and the business is unique in that competitors must also cooperate with each other to ensure a successful transaction. MLS systems facilitate that cooperation. We are a member of the California Regional Multiple Listing Service (CRMLS) which is the nation’s largest and most recognized MLS making your property sell faster.